On Jan 11, the Xi'an International Convention and Exhibition Center bustled with crowds for the opening of the 2025 Shaanxi Spring Festival Shopping Festival and the 20th Xi'an Spring Festival Goods Fair.

Locals welcome Shaanxi province's special products. [Photo/Xi'an news network]

The event spans approximately 25,000 square meters and involves nearly 1,000 international-standard booths. It features over 10,000 products, including agricultural specialties, fresh seafood, clothing, household goods, imported items, and cultural heritage crafts from over 20 provinces across China.

Interactive activities include food safety education, promotions of premium products, affordable fresh produce sales, a senior dance showcase, and on-site "buy-and-mail" services to help share Chinese New Year's cheer. These activities enhance the shopping experience and enrich the holiday season.

Visitors carefully select and purchase Chinese New Year goods at the fair. [Photo/Xi'an news network]

Exhibitors praised the fair as a valuable platform for showcasing brands, connecting with customers, and refining products based on market feedback.

The 16-day festival, which runs until Jan 26, invites residents to find Chinese New Year goods, immerse themselves in the festive atmosphere, and prepare for a joyous celebration.

Calligraphers write Spring Festival couplets at the fair. [Photo/Xi'an news network]