The 11th Western China Tea Industry Expo and the 6th Silk Road Shaanxi Tea Culture Promotion Week kicked off on Oct 24 in Xi'an, capital of Northwest China's Shaanxi province.

The 11th Western China Tea Industry Expo in Xi'an attracts many visitors. [Photo/Xi'an Daily]

Tea industry professionals and enthusiasts from across the country gather to discuss tea culture, explore collaboration, and engage in tea-related conversations.

The expo features five main thematic exhibition halls: the Silk Road Shaanxi Tea Pavilion, Government Pavilion, National Famous Tea Pavilion, Classic Pu'er Tea Pavilion, and Tea Utensil Aesthetics Pavilion. Exhibits cover six major tea categories, as well as tea utensils, packaging, machinery, education, and spatial design, catering to diverse consumer needs throughout the industry chain.

Visitors taste tea at the expo. [Photo/Xi'an Daily]

Over 1,200 tea brands will showcase their products, and more than 30 renowned tea-producing regions, such as Zhejiang, Fujian, Guizhou, Yixing in Jiangsu, Wuyuan in Jiangxi, and Lincang in Yunnan will participate in group exhibitions.

The Silk Road Shaanxi Tea Culture Promotion Week utilizes exhibitions, brand promotions, and new product launches to highlight Shaanxi tea's unique characteristics, strengthen brand building, and innovate communication strategies. This comprehensive platform showcases Shaanxi tea's value, craftsmanship, and cultural heritage from multiple angles, aiming to promote the brand, enhance sales, and drive industry development.

Tea products are on display at the expo. [Photo/Xi'an Daily]