A video promoting key cultural tourism resources of Northwest China's Shaanxi province, such as the Terracotta Warriors, Big Wild Goose Pagoda, Huashan Mountain and Qinling Mountains was played on the TSX Stage of the Toronto Stock Exchange in Times Square, New York, on Dec 18.

Shaanxi's cultural tourism promotional video is played at Times Square. [Photo/Xi'an news network]

This was one of the key promotional activities organized by the Shaanxi Provincial Department of Culture and Tourism's overseas English-language social media account "Visit Shaanxi" to usher in the Year of the Dragon.

The video can be viewed at any time on the official website of the TSX Stage.

The "Visit Shaanxi" English account will continue to broadcast Shaanxi cultural tourism promotional videos on the screen in Times Square on Christmas Eve and Christmas, and conduct secondary dissemination on overseas social media platforms.

Times Square is located in the bustling neighborhood of Manhattan. It is known as the "Crossroads of the World" and is one of the most popular neighborhoods in the world.

The large screen where Shaanxi's cultural tourism promotional video is being aired is located in the center of Times Square. Its area exceeds 1,672 square meters, boasting a strong visual impact and shocking sensory effects.

In recent years, the "Visit Shaanxi" English account has promoted the localized communication of Shaanxi cultural tourism overseas, and actively expanded English-speaking tourist source markets such as Europe and the United States.

It now has 1.25 million fans, 400 million exposures, and 28 million interactions.