The sixth Xi'an Beer and Music Festival concluded on Aug 17 at Daming Palace National Heritage Park in Xi'an after a 10-day run.

The festival attracts many visitors. [Photo/Xi'an news network]

The festival attracted over 10 craft beer brands and more than 20 restaurants, selling nearly 10,000 servings. It adopted a "one main venue + multiple sub-venues" model, cooperating with food delivery platforms and merchants throughout the city to activate the night economy through "online coupon collection and offline verification" and achieve an integration of food, culture, and urban vitality.

During the festival, the main venue in Daming Palace National Heritage Park received over 200,000 visits, with the highest daily flow exceeding 20,000. Media coverage achieved 180 million views, driving related consumption to exceed 50 million yuan ($6.96 million), showcasing the vitality of Xi'an in summer.