The 40th Seoul International Travel Fair was held from June 5 to 8 in South Korea.

Visitors are attracted to the Shaanxi booth. [Photo/Xi'an news network]

With help from the fair, the China National Tourist Office in Seoul set up an exhibition area with the theme "Hello! China". It organized cultural and tourism administrative departments from seven provinces and regions, including Shaanxi province, as well as representatives of domestic tourism enterprises, to participate in promoting cultural and tourism resources and seeking cooperation opportunities.

A cultural and tourism promotional video was broadcast at the Shaanxi booth, supplemented by photos of Shaanxi's representative scenic spots, including the Terracotta Warriors, Dayan Pagoda, and Xi'an City Wall, showcasing Shaanxi's rich and colorful resources.

Tourism routes and products established by participating enterprises for the South Korean market also attracted many colleagues in the South Korea's tourism industry to consult and negotiate, with multiple cooperation intentions being reached.

South Korea is a vital tourist source for Shaanxi province. With the implementation of visa-free policies, the number of South Korean tourists visiting Shaanxi has significantly increased. In 2024, South Korean tourists accounted for 12 percent of the total international tourists to the province, and by the first quarter of 2025, this had increased to 13.7 percent.

Visitors are attracted to the Shaanxi booth. [Photo/Xi'an news network]

The Shaanxi Provincial Department of Culture and Tourism will continue to utilize visa-free policies, increase its promotional efforts in the South Korean market, and conduct studies to boost the vitality of the inbound tourism market.