The 2025 Xi'an Spring Festival Shopping Festival was launched at the Wanda Plaza in Xi'an Hi-tech Industries Development Zone on Jan 22.
The 2025 Xi'an Spring Festival Shopping Festival attracts many visitors. [Photo/Xi'an Daily]
The event features colorful festive stalls filled with an array of traditional Chinese New Year goods. A special exhibition area showcases time-honored brands, blending the charm of ancient Xi'an with modern festivities.
Intangible cultural heritage is brought to life as artisans perform on-site, creating an immersive experience combining shopping and cultural appreciation.
A stall showcases shadow puppets. [Photo/Xi'an Daily]
Running until Feb 14, the festival spans several major commercial hubs in Xi'an hi-tech zone. It aims to boost the festive mood, provide convenient shopping options, and elevate consumer experiences, highlighting Xi'an's vibrancy and prosperity.
Locals carefully select goods. [Photo/Xi'an Daily]
The festival is organized with a "1+6" venue layout, with the main venue at the Wanda Plaza and six sub venues, including the Xi'an Golden Eagle Shopping Center and the Yitian Holiday Village.
Each venue offers unique thematic events, such as cultural arts festivals, specialty markets, spring garden tours, mega brand promotions, and gourmet celebrations. Together, they form a large-scale and diverse holiday extravaganza, offering something for everyone while celebrating Xi'an's rich traditions and dynamic modern life.