The Silk Road Forum on Innovation and Development of Real-Setting Spectacles during the Pandemic was held in Xi'an, capital of Northwest China's Shaanxi province, on Dec 3, as an important part of the 7th Silk Road International Art Festival, which is being held on Dec 1-6.

The forum was hosted by the Shaanxi Provincial Department of Culture and Tourism and Shaanxi Tour Group.

As the highlight of the forum, Shaanxi Tour Group held a grand release of its four new winter tourism products. Jin Zhenan, vice president of Shaanxi Tour Group, also introduced the company's digital transformation.

The release of four new winter tourism products has injected new momentum into the Shaanxi winter cultural tourism market.

Shaanxi Tour Group and Ant Technology Group agreed to the creation of the "Shaanxi Cultural Tourism Digital Industry Platform" in an effort to build the country's first cultural tourism digital asset platform, and promote the further digitalization of the cultural tourism industry in Shaanxi.

At the forum, industry experts held in-depth discussions on the development of the tourism performing arts industry during the pandemic in terms of immersive industries, event strategies, digital cultural tourism and more.

The 7th Silk Road International Art Festival is committed to exploring cultural exchanges and cooperation with countries and regions involved in the Belt and Road Initiative as a new form of expression.