Shared bicycles serve as billboards advertising the Tang culture, one of the most important cultural assets of Xi'an, Shaanxi province. [Photo provided to chinadaily.com.cn]
In Qujiang New District of Xi'an, Shaanxi province, you might notice that the shared bicycles look different from those in other places.
They are splashed with imagery and color related to the Tang Dynasty (618-907) to advertise one of the most important cultural assets of the city.
There's cartoon imagery of ancient women and Chinese characters saying Qujiang huan ying ni (Welcome to Qujiang New District) on the frame.
The shared bikes were introduced earlier this week by Hello Global, a bike rental platform in China, and Qujiang New District in southeastern Xi'an known for the development of the culture and tourism industry.
Li Yiyang, a public relations manager for the campaign, dubbed Hello Global Shaanxi, said the purpose was to spread cultural awareness of the Tang. The bikes can be spotted at many popular tourist destinations of Qujiang, such as the Great Wild Goose Pagoda and the Tang Paradise.
Shared bicycles in the Qujiang New District of Xi'an, Shaanxi province, advertise the area's ties to the Tang Dynasty (618-907). [Photo provided to chinadaily.com.cn]
"Also, we want to encourage residents and tourists to travel in a greener way," he said.
Yang Shuang, a resident of Qujiang New District, said he found the new shared bicycles adorable, yet "bearing a great sense of history and culture".
"As a person born and raised in Qujiang, I'm proud of the history and culture here and I believe that the shared bicycles will make it easy and interesting for more people who use them," he said.
Li said that, 5,000 of the Tang culture bikes will be placed in a wide range of places of Qujiang, including supermarkets and tourist destinations. The first batch of 2,000 bikes was in place on Monday, while the other 3,000 will be ready for riders by the end of this week.