Consumption spikes in Xi'an over Spring Festival holiday
en.xa.gov.cn     Updated: 2021-02-18

During this year's Spring Festival holiday from Feb 11-17, Xi'an, capital of Northwest China's Shaanxi province, achieved sales of about 18.54 billion yuan ($2.87 billion).

Retail sales reached 17.4 billion yuan, a year-on-year increase of 7.7 percent, and catering revenue saw a year-on-year increase of 8.2 percent to 1.14 billion yuan.

微信图片_20210218131644.jpg

Tourists visit Yongxingfang, a street in Xi'an known for its tasty food during the Spring Festival holiday. [Photo/Xi'an municipal government's WeChat public account]

Major shopping malls and supermarkets in Xi'an actively carried out various promotional activities to attract customers and stimulate consumption while adhering to COVID-19 prevention and control measures.

During the seven-day holiday, 11 of the city's 14 general merchandise enterprises achieved positive growth, and seven of the 13 key supermarkets achieved positive growth.

The city also launched the Spring Festival Online Shopping Festival, guiding more than 300 companies to provide online purchase services for the public to stimulate consumption.

Many time-honored restaurants, folk-custom scenic spots, shopping malls and food streets held events, such as customized Chinese New Year's Eve dinners and marketing activities.

微信图片_20210218131654.jpg

Citizens buy Spring Festival goods at a supermarket in Xi'an. [Photo/Xi'an municipal government's WeChat public account]