On the evening of December 6, the opening ceremony of 2018 Silk Road International Fashion Week was held at the Tang West Market Museum, the heritage site of starting point of Silk Road in Xi’an, where some 500 audience including leaders, guests, experts, scholars, fashion buyers, trade visitors and media workers were present and watched the show jointly presented by Singaporean fashion designer Frederick Lee and Thai designer Nattapon Kanokvaleewong.
As the only fashion week in the world named with different countries or cities and with Silk Road as the theme, the Silk Road International Fashion Week aims to promote the cultural and artistic heritages and fashion creativity industry of the countries and regions along the Silk Road. With “Fashion Craftsmanship Crossing Sectors” as the keynote, it advances the craftsmanship in fashion sector and creates the development platform for cross-sector cooperation.
The Silk Road International Fashion Week was directed by China Center for International Cultural Communication, co-hosted by Zhongguancun Global Fashion Creative Industry Union, Silk Road Chamber of International Commerce, Xi’an Administration of Culture, Radio, Film, Press and Publication; Xi’an Polytechnic University serving as co-hosting college; organized by Khorgos Mojie Cultural Communication Co., Ltd, and Adingxiu International Cultural Communication (Beijing) Co., Ltd; co-organized by Xiamen Balinghou Culture and Arts Co., Ltd, Shaanxi Qintangjun Cultural Communication Co., Ltd, Clothing and Arts Design School of Xi’an Polytechnic University; supported by Xi’an Brother Alliance Film and TV Cultural Communication Co., Ltd, Xi’an Yuemei Fashion Culture Creativity Co., Ltd, Xi’an Sumei Convention and Exhibition Cultural Communication Co., Ltd, Under the Hawthorn Tree Fruit Juice , Tang West Market Museum, Brand Fan Yanyan, Shaanxi Transport Radio, Guangdong University of Technology, Xi’an Biaobang Cosmetic and Design Institute, Milano International School of Fashion and Design, Iqiyi.com, hsw.cn, Shaanxi Chenchen Internet Media, Shaanxi Yichong Culture also offered their supports to the program.
The 5-day-long week will see the release of works by 16 fashion designers from China, Italy, Russia, Singapore, India, Thailand and Vietnam; Silk Road International Fashion Forum will be held to offer advices for the fashion industry in Xi’an. The fashion week will be staged in the Tang West Market Museum and the New and High Technology Innovation Coffee Block, two sites representing the charming history and the modern development of Xi’an. The event will also be broadcast live in images and videos by the Internet and the VR team of Iqiyi.com, a well-known stream online media in China, will help offer immersive show watching experience.
The global final of Under the Hawthorn Tree- 2018 AMA Asian International Supermodel Competition will also be held concurrently with the fashion week, which is intended for selecting and cultivating international fashion models that meet the need of markets and is a global event that is held in Asia. There will be players from some 20 countries who will be present in the final, bringing a “fashion storm” to the modernized ancient city of Xi’an.
At the opening ceremony, Wang Haotian, Chairman of the Organizing Committee of the Silk Road International Fashion Week made the opening speech, in which he said that 2018 marks the 1,400th anniversary of the capital foundation of Xi’an; that returning to the starting point of Silk Road—Xi’an, the current edition of the fashion week will provide “intelligently” more fashionable contents along with the Silk Road Chamber of International Commerce, promote the development of fashion creativity industry in neighboring regions, and build up the new platform for exchanges between Xi’an and international fashion industry.
In the witness of the some 500 spectators, 6 guests came up to the stage and turned the gold keys appearing on the big screen, marking the official launch of the 2018 Silk Road International Fashion Week!
After the opening ceremony, audience also watched the joint show presented by Frederick Lee, one of the most popular fashion designers of Singapore, and Nattapon Kanokvaleewong, a well-known Thai designer who won the fashion future program of the 2015 Paris Who’s Next Trade Show, giving the opening ceremony a fantastic ending.