Xi'an releases cultural and creative products
en.xa.gov.cn     Updated: 2019-10-08

The launching ceremony for the cultural and creative products of the four treasures of the Qingling Mountains (golden monkey, panda, crested ibis, and takin) was held in Xi'an on Oct 6. The children's radio drama, Four treasures visit Chang'an also went online.

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A staff member introduces the cultural and creative products of the four treasures of the Qingling Mountains. [Photo provided to chinadaily.com.cn]

Hosted by the management committee of the Xian Beilin University based Innovation Industrial District, the event aimed to improve public awareness for protecting the Qinling Mountains and enhance children's interest in Xi'an's local history and culture.

The original theme song of the radio drama was also released, designing the exclusive audio logos for the four treasures of the Qingling Mountains to reflect their different characteristics.

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Xu Kai, director of Four treasures visit Chang'an, takes photos at the launching ceremony. [Photo provided to chinadaily.com.cn]

The first episode of the radio drama was launched on Himalayan FM. Later, its protagonists, the four treasures of Qinling Mountains, were also introduced to the public in other forms, such as clothes, hats, and dolls.

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The launching ceremony attracts many Xi'an residents and tourists. [Photo provided to chinadaily.com.cn]