Xi'an has made significant strides in its cultural and tourism sector this year by prioritizing cultural activities, promoting innovative tourism experiences, and enhancing urban charm.

From January to October, Xi'an received 11 percent more visits year-on-year, with total tourist spending up 12 percent and per capita spending rising by 1.38 percent. The city received 201,000 inbound tourists, a 371 percent increase from last year.

The city's cultural scene flourished with the debut of hit performances like Great Qin, a performance themed on the Qin Dynasty (221–206 BC).

In the past 10 months, 44 large-scale concerts and music festivals were held, along with over 35,700 performances of 21 premium tourism shows. Meanwhile, the city's booming hanfu economy secured the top spot nationwide for hanfu businesses.

Tourists watch an immersive performance staged in the Longest Day in Chang'an – the country's first immersive entertainment and commercial shopping complex with a Tang Dynasty (618-907) theme. [Photo/Xi'an Daily]

Key cultural and tourism projects attracted substantial investment. Sixteen city-level projects completed 104.55 percent of the annual plan, totaling 5.08 billion yuan ($697.35 million). By year-end, new landmarks like Chang'an Library, a youth activity center, and Jihua Ice and Snow World will open.

This year, the city distributed 20 million yuan in cultural and tourism vouchers, driving 310 million yuan in consumption. It also maintained top rankings as a popular domestic and inbound tourism destination and a top 10 city for visitor satisfaction.

Hosting international events like the 14th China-US Tourism Leadership Summit and the Silk Road International Film Festival have also expanded Xi'an's global influence, cementing its reputation as a cultural and tourism powerhouse.