The National Summer "Village Gala" Demonstration Show and the Zhouzhi County Summer Rural Cultural Tourism Season kicked off in Zhouzhi county, Xi'an, capital of Northwest China's Shaanxi province, on July 12.

The National Summer "Village Gala" Demonstration Show and the Zhouzhi County Summer Rural Cultural Tourism Season kick off in Zhouzhi county, Xi'an, on July 12. [Photo/Xi'an Daily]

The event aimed not only to showcase a cultural feast of performances for the masses but also to promote the concept of "Village Gala +", unleashing Zhouzhi's tourism potential.

During the event, Zhouzhi further promoted the regional "Originating from Zhouzhi, More Visitors, More Blessings" cultural tourism brand, launching multiple rural tourism routes and introducing comprehensive tourism projects combining leisure, water experiences, children's entertainment, and eco-tourism.

This initiative has boosted cultural tourism consumption, promoted the development of rural tourism and the nighttime economy, and promoted Zhouzhi's cultural tourism.

Xi'an drum music is performed at the event. [Photo/Xi'an Daily]

The Summer "Village Gala" Demonstration Show, based on Zhouzhi's featured programs, also featured a selection of excellent self-directed and self-produced artistic performances by amateurs from Xi'an and other cities in Shaanxi.

In addition, the event was live-streamed on multiple platforms, transforming the stage of "Village Gala" into a grand platform for the shared enjoyment of the masses and the integration of culture and tourism.

A performance is staged. [Photo/Xi'an Daily]