The cultural and creative products for the 2024 Xi'an Marathon. [Photo/Xi'an Daily]

The 2024 Xi'an Sports Consumption Carnival and Exhibition officially opened on Oct 31 at the Xi'an Olympic Sports Center and will run until Nov 3.

This event aims to use the large crowds from the Xi'an Marathon to create a comprehensive sports festival that integrates competitions, exhibitions, food, and shopping. It aims to drive growth in sports consumption and promote the development of the sports industry.

The Xi'an sports bureau organized the exhibition, which features three zones and nearly 100 participating companies. It marks the first use of a "sports + exhibition" model to enhance sports consumption and promote the integration of culture, tourism, and commerce.

The exhibition gathers various sports-related brands from across the country. Its main areas include a comprehensive exhibition zone for marathon sponsors, a "sports+" industry incubation platform, and a consumer products zone. Attendees can explore a wide range of sports goods, equipment, technology, and cultural and creative products.

The exhibition has attracted many competitors and local citizens. A Xi'an-based cultural creative enterprise showcased culturally inspired products featuring elements of Xi'an, which were widely welcomed. This made it easy for out-of-town participants to purchase regional specialties.

The Xi'an sports bureau noted that this event promotes the development of the sports industry, stimulates the urban economy, and unites nearly 100 enterprises to create a comprehensive sports service platform. It aims to foster a deep integration of culture, tourism, and sports, unlocking the potential for increased sports consumption.