Featured performances are staged for the opening ceremony of the 19th Xi'an New Year Goods Festival. [Photo/Xi'an news network]

The 2024 Shaanxi New Year Goods Shopping Festival and the 19th Xi'an New Year Goods Festival opened in Xi'an, capital of Northwest China's Shaanxi province, on Jan 23.

They will run for 16 days, until Feb 7.

This year's festivals have attracted the participation of enterprises from more than 20 provinces and cities across the country, as well as some overseas companies. These festivals feature thousands of famous and high-quality products, with an exhibition area of nearly 20,000 square meters.

Visitors purchase roasted seeds and nuts at the 19th Xi'an New Year Goods Festival. [Photo/Xi'an news network]

The Xi'an New Year Goods Festival is a large-scale festival consumer exhibition project that is both supported and cultivated by relevant provincial and municipal departments.

It promotes traditional New Year customs and culture, while also building a platform for exhibitions, brand promotions, sales, and win-win cooperation. This New Year's event also allows the public to purchase New Year goods and experience New Year culture.

Different kinds of roasted seeds and nuts are on display at the festival. [Photo/Xi'an news network]

Various activities, such as WeChat red envelope giveaways, famous New Year goods promotion meetings, and dance performances, will also be held during the festival.

Additionally, considerate services such as New Year goods deliveries, small item storage, free tea, and group purchasing will be made available to the public.