In 2023, Xi'an, capital of Northwest China's Shaanxi province, held 104 consumption promotion activities that revolved around eight themes, stimulating the consumer market.

A pedestrian street in Xi'an is bustling with visitors. [Photo/Xi'an news network]

From January to November last year, Xi'an introduced a total of 263 first-store brands covering multiple categories such as retail, catering, life services, culture, sports and entertainment.

The city's numbers of branded first stores, flagship stores, concept stores, and experience stores ranked among the top in West China.

Throughout the year, seven new commercial complexes opened in Xi'an, including five large-scale commercial complexes, each with an area exceeding 50,000 square meters.

Hungry visitors sample some food at a stand at the First Xi'an International Food Expo. [Photo/WeChat account of Xi'an Release]

The 2023 China Urban Nighttime Economy Development Report shows that Xi'an's nighttime economic prosperity index ranked first in the country.

Since the beginning of 2023, Xi'an had constructed 40 high-quality "15-minute convenient living circles".

Additionally, 93 catering companies had been recognized as 2023 Xi'an International Food City Brand stores.

In 2023, the city held the Western High-quality Consumer Products Expo and the First Xi'an International Food Expo. It was also selected as a national characteristic consumer center city.

The Western High-quality Consumer Products Expo, held in Xi'an, attracts many visitors. [Photo/WeChat account of Xi'an Release]