A series of cultural and creative products were launched at Huaqing Palace in Xi'an, capital of Northwest China's Shaanxi province, on Dec 19, jointly sponsored by Shaanxi Tourism Group's Yuanjing Company, Shaanxi Huaqing Cultural Creativity Co and Hunzhi Culture.

Cultural and creative products are launched at Huaqing Palace in Xi'an. [Photo provided to en.xa.gov.cn]

The products included new comic books and digital AR products, creating a unique Tang Dynasty (618-907) brand image.

There are many surprise gameplays and multiple AR stories hidden in the comic books. Visitors can scan the QR code to enter the WeChat applet to see and directly purchase cultural and creative products.

At the press conference, Yuanjing Company, Hunzhi Culture and Shaanxi Huaqing Cultural Creativity Co signed a cooperation agreement.

Yuanjing Company, Hunzhi Culture and Shaanxi Huaqing Cultural Creativity Co sign a cooperation agreement. [Photo provided to en.xa.gov.cn]

They will launch all-round cooperation to create a new cultural tourism economy, improve the performance of the cultural tourism industry, and bring new and better travel experiences to tourists.

Also, Huaqing Palace official collection cards were released on site.

These reflect the most beautiful scenic photos of various pavilions and buildings in Huaqing Palace and classic scenes from the historical dance drama The Song of Everlasting Sorrow.

Buyers can not only appreciate the grand style of the royal gardens, but also learn about the glorious history of the Tang Dynasty.

This set of collection cards will be officially launched for pre-sale on Dec 30 on multiple online channels, such as Taobao and Douyin.