The Cuihuali Advertising Industry Park opened on Aug 15 in Xi'an, capital of Northwest China's Shaanxi province.

The first of its kind in Xi'an, the park makes use of the city's unique cultural industry, university talent, and professional disciplines. It focuses on new formats and technologies, providing policy support for integrating production, education, and research, furthering the high-quality development of the advertising industry.

The park has attracted nearly 40 companies from digital advertising, e-commerce, and film and media industries.

"Since our establishment, various government departments and the park have provided a range of services to enterprises. These include resource matching, policy briefings, and talent recommendations, all of which have brought new opportunities for enterprise development and local cultural integration," said Zhan Chen of Xi'an Xingchen Cloud Holdings Co, one of the first companies to settle in the Cuihuali advertising industry park.

Xi'an has always attached great importance to the prosperous development of the advertising industry. The city has accelerated the transformation and upgrading of the sector through targeted measures such as technical assistance for enterprises and business support. It has also worked to expand the advertising market and unleash its potential across the city.